BrandCook signs new brand TAP Miles&Go

Lift World's design agency is responsible for the creation of TAP's new loyalty program's identity
BrandCook shaped TAP Miles&Go, TAP Air Portugal's new frequent flyer program. This new brand is hereby replacing the program Victoria, and brings more and new advantages to its clients. «This identity project was developed alongside TAP's Marketing team. It was strategically decided to replace the name of the brand with a more immediate, self explanatory and mainstream designation, which was already being used in the communication of the old program Victoria. We believe that this shift in the brand's voice, to a more dinamic and call-to-action's attitude, will bring immediate results in the perception and adhesion of clients to this product», explains Alexandre Costa, Creative Director & Partner of BrandCook.