BrandCook develops a supplements brand for Sonae MC

It is called Hana and is the new brand of food supplements for Sonae MC. Naming, logo, packaging and point of sale communication were developed by BrandCook.
When the name was chosen, the packaging was the main concern: "It was fundamental that the brand and the packaging conveyed the sense of health, well-being and balance that consumers are looking for in a food supplement", explains Cláudia Portela, Creative Director of BrandCook. Full article in Briefing.