Cannes Lions 2017: “This year PR strategies will be evaluated in a much more strategic way”

The analysis and predictions of Salvador Da Cunha on the category of RP in Cannes Lions 2017
Salvador da Cunha is one of the two Portuguese who will evaluate works from all over the world in one of the biggest advertising festivals, taking place between 17 and 24 June. See the full interview on the Imagens de Marca website.