Cannes Lions 2017: “Creativity has never been the strong point of communication agencies”
Salvador da Cunha will be judging in the PR category
The only golden lion collected from a portuguese company was last edition's work from O Escritório to Emirates in the PR category, a job that, in the words of Lift World's CEO "was very good, was innovative, fun and a good contribution for Emirates notoriety. But it was a stunt, it didn't contribute to Emirates' reputation or positioning. " Read the full interview at Meios & Publicidade website.