Lift Group becomes Lift World

Lift World is the umbrella brand

Lift World is the new name adopted by the Lift Group and becomes the umbrella brand under which are all the group companies, including Lift Consulting, BrandCook, More or WOM. The rebranding, which results from a new organizational "client centric" model, was in charge of BrandCook, design unit and advertising group, and More, digital unit. "The new model is a response to a global trend of transformation of public relations companies in integrated service businesses" explains Salvador da Cunha, CEO of Lift World.

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