Paula Ramos commented on crisis management

(Português) O que não pode é haver silêncio
Paula Ramos, communications consultant, expert in crisis management lists: "There are golden rules ... Do not run away, do not lie and do not let the quiet side of the company is dominant," says the managing partner of Lift. "The company should always have a word, even if only to say that is examining the situation. What can not be is silent, as this will quickly be taken as an inertial position. " Read the full article here.