A valuable magnet

Reputation is a magnet that attracts the best talent, the best customers, the best investors, has the approval of regulators
"Reputation is a magnet that attracts the best talent, the best customers, the best investors, has the approval of regulators and can develop a virtuous cycle of trust and recommendation," says Paula Ramos, Lift Consulting Managing Partner. A good reputation brings with it more tangible benefits: "Products can have higher prices, stock prices become more expensive, the company become more valuable, respected and desirable." Only companies with good Reputation can outweigh market leadership, and this "can not be more tangible". Read the full article of Paula Ramos in Executive Digest magazine.