Elvive Fibralogy campaign

Cliente: Johnson & Johnson

Elvive Fibralogy campaign

To support the launch of the new range Elvive Fibralogy, generate buzz around the brand and collect insights for future communication actions, L'Oréal resorted to youzz ™ community. 2500 influencers who had as a common characteristic thin and fragile hair, were invited to a word-of-mouth campaign to try the product.

Tools

  • Word-of-Mouth
The results exceeded expectations:
• The trial of the product led to the satisfaction of 82% of youzzers ™ and 83% of friends;
• Average index of recommendations 9 of youzzers ™ and 8 of friends (scale 0-10);
• Product purchase Intention 66% of youzzers ™ and 88% of friends;
• 6 out of 10 entries in the first Google search page for Elvive Fibralogy. were generated by youzzers ™.