Oliveirinha Campaign

Cliente: Sovena

Oliveirinha Campaign

To lead parents to recommend the latest product range of Sovena oils and to conquer experimentation for the Oliveirinha brand, WOM developed a word-of-mouth campaign with Portuguese mothers of infants and young children.

Tools

  • Word-of-Mouth
The campaign resulted in hundreds of published content on social networks that generated 1,123,651 impressions in online social networks and blogs, 96% youzzers satisfaction, 83% of which have become active promoters of the product and 95% ensure that will buy the product in the future.

"The Oliveirinha word-of-mouth campaign led by WOM allowed us to segment in detail the target we want to achieve, affecting a high number of people with purchasing profile for our new oil dedicated to babies and children," said Filipa Fernandes, Marketing Director the Sovena Group.