How behaved brands before the fire of Pedrógão Grande

Companies and televisions stood out in support of victims and firefighters

“My assessment is very postive. Firms are increasingly aware of the importance of their organizations’ corporate social responsibility strategy and this was noted in the way companies responded to the needs felt by those who fought the fires and who were victims of the fires ” says Domingas Carvalhosa, Managing Partner of Wisdom Consulting,

Read the full interview in M&P.