Lift focuses on differentiation
Lift is following the change that the public relations market has undergone over the last few years. Aware of the importance of integrating the various areas that are now part of the Communication, Lift focuses on differentiation.
Lift has strongly contributed to the changing perception of stakeholders of what public relations and communication are all about. This "futuristic communication agency", in the words of CEO Salvador da Cunha, has been following a path of transformation with a focus on Digital, but also on Contents, Video and Integrated campaigns. "That's where growth will be," he says.