Age is a choice
L'Oréal wanted to position itself as the top brand in Portugal in the segment + 55. To meet the challenge, Lift Consulting and High Concept & Touch decided to capture the attention of national media so we created the "Age is a Choice" seminar at the Pestana Palace to discuss the themes of active aging and the importance of health and beauty care. L'Oréal Paris challenged the Portuguese to look at the changes in society, not only for increasing senior population, but also to the new way this segment faces life. And who better than Jane Fonda, ambassador of L'Oreal, to share her testimony and conquer the media in her first time in our country?