Oreo Golden Campaign

Cliente: Oreo

Oreo Golden Campaign

In order to generate buzz around the new Golden Oreo - the first Oreo without chocolate - and break the barrier trial, youzz launched a digital word-of-mouth campaign with 500 influencers.

Tools

  • influencer marketing
The campaign resulted in nearly 700 content created on the campaign page generating social reach of 564,951, the satisfaction of 91% of youzzers and an intention to purchase of 83% of youzzers.

Video case: https://youtu.be/JqbM0l0D4Iw