Launch of FreeStyle Libre Glucose Monitoring System

Cliente: Abbott Diabetes Care

Launch of FreeStyle Libre Glucose Monitoring System

Lift Consulting was challenged to position Abbott as a market leader in the diabetes sector and the FreeStyle Libre Flash
Glucose Monitoring System as the latest technological innovation that would significantly improve the lives of all diabetic patients in Portugal.

Thinking of the main distinguishing characteristics of the product and the fact that this technological innovation will allow measuring glucose levels in blood without pricking the finger, Lift Consulting recommended Abbott Diabetes Care a strong media relations work starting with a press conference.

In this event Lift Consulting considered that it was important the presence of doctors and patients who could talk about the benefits of FreeStyle Libre. Thus, the event was attended by the President of the Portuguese Society of Diabetology, Professor José Luis Medina, and the President of the Portuguese Society of Endocrinology, Dr. Francisco Carrilho. The event was also attended by several patients who shared their experiences with the media.

Tools

  • Creativity
  • Media Relations
  • Events Management
Lift was responsible for the organization and media relations of the event, managing the presence of journalists and photographers. A huge buzz was generated around the FreeStyle Libre with 74 news, of which 22 television, 37 in online press, 12 print and 3 radio.