Português
Megastore SLB
Cliente: SLB
Benfica Official Store Opening Event | BrandCook and Big Fish
BrandCook was the agency responsible for creating and implementing the concept of the new store of Sport Lisboa e Benfica in Lisbon.
This is the first store outside the stadium directly managed by the Club. Thanks to the BrandCook´s work, it was possible to pass the environment of the stadium and the values of the club in this new space, becoming the store in a referencing place for all who want to live a unique brand experience.
The store is prepared to interact with customers at all levels. The materials used, the technology involved and all the information available in the store were thought to ensure a unique and exceptional experience to all visitors, continuing the moments lived in the stadium. The interactive experience and technology shows how the Club transforms the legacy of the past in a future vision.
This is the first store outside the stadium directly managed by the Club. Thanks to the BrandCook´s work, it was possible to pass the environment of the stadium and the values of the club in this new space, becoming the store in a referencing place for all who want to live a unique brand experience.
The store is prepared to interact with customers at all levels. The materials used, the technology involved and all the information available in the store were thought to ensure a unique and exceptional experience to all visitors, continuing the moments lived in the stadium. The interactive experience and technology shows how the Club transforms the legacy of the past in a future vision.
