National Geographic Summit

Cliente: National Geographic

National Geographic Summit

National Geographic, which has nearly 130 years promoting exploration, education and science around the world, invited the scientist and activist Jane Goodall, the photographer Jodi Cobb and the food waste expert Tristram Stuart to share their experiences and inspire everyone to strive for a better world.

The National Geographic Summit was held in May 2017 at the Tivoli BBVA Theater in Lisbon and was sponsored by the Presidency of the Portuguese Republic, recognizing the importance of the event organized by an institution that combines the unparalleled power of scientists, explorers and adventurers.

Lift Consulting was responsible for the communication consultancy and press office.

Tools

  • Communication Consultancy
  • Media Relations
The event had a huge media coverage with the presence of 39 journalists from 22 different media, with 80 news pieces being made, including television, radio and online, and generated a ROI equivalent to € 1.5 million