Smart Fitness

Cliente: Solinca

Smart Fitness

With nearly 20 years of experience, Solinca felt that it was time to think about changing its positioning. Focused on a low-price strategy, while maintaining the high quality that the clients are used, Solinca intended to create a differentiating positioning.

But ... how to create a distinctive approach that would allow enhancing the quality and simultaneously bet on lower prices?


  • Creativity
  • Design
  • Branding
The response of BrandCook was to create a new market segment within the fitness - a clear and well defined territory: Smart Fitness. Be smart and get more for less.

The concept was considered so clear and revealing of the desired positioning that the brand took "Smart Fitness" as its new signature.

This campaign, planned as another promotional campaign, turned out to mark a change in all the graphic line in Solinca communication.